Challenge
Demand shaping (promotions, pricing actions) is typically reactive and siloed within commercial teams. It is not integrated with supply decisions. For example: • CPG runs promotions without understanding supply constraints • High-tech discounts excess inventory too late • Pharma distribution pushes product without optimizing inventory exposure Business Impact: • Margin erosion from poorly timed promotions • Excess inventory not cleared efficiently • Demand spikes that create downstream instability
Solution
VYAN treats demand shaping as a decision outcome, not a separate function. When excess or imbalance is detected, it evaluates: • Hold inventory • Reallocate supply • Shape demand Each option is assessed for: • Margin impact • Service implications • Risk exposure
