Challenge
Revenue and gross margin are often used as proxies for profitability. But true cost-to-serve varies significantly by: • Customer • Channel • Geography • Product configuration Most companies lack visibility into these differences. Business Impact: • Unprofitable customers being prioritized • Inefficient channel strategies • Hidden cost leakage in logistics and operations • Inability to rationalize portfolio effectively
Solution
VYAN builds a granular cost-to-serve model: • Production, logistics, inventory, and overhead costs • Allocation down to SKU-customer level This is not just reporting — it feeds directly into decision optimization: • Allocation • Pricing signals (indirectly) • Supply strategy
