Causal Demand Modeling.
I· Integrated
From → To
From the planning pain to causal demand modeling.
What it is
Demand model that quantifies causal drivers — price elasticity, promotion lift, cannibalization, halo, weather, calendar effects — and lets planners test commercial scenarios with predicted demand response.
Promotions land on stock; pricing decisions made with full demand picture; marketing and supply chain plan against the same demand model.
Value
Promotions land on stock; pricing decisions made with full demand picture; marketing and supply chain plan against the same demand model.
What ships in this capability
- 01Price elasticity per segment
- 02Promotion lift with cannibalization and halo
- 03Weather and calendar effects
- 04What-if for commercial scenarios