VYAN FIRESIDE · LIVE WEBINAR · TUESDAY, JULY 14 · 7:00 AM PT / 10:00 AM ET / 7:30 PM IST
The Number That Ran Godrej
Eighteen years of EVA experience on the operating floor — a fireside with Dr. Rakesh Sinha
Tuesday, July 14, 2026 · 7:00 AM Pacific · 10:00 AM Eastern · 3:00 PM UK · 4:00 PM Central Europe · 7:30–8:30 PM India
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In FY2001–02, the Godrej group — the Indian conglomerate founded in 1897, whose products reach over a billion consumers — did something almost no company has sustained: it put Economic Value Added — real economic profit, after the cost of capital — in front of its operating people and ran the business on it. Not as a finance-department scorecard, but as the number behind marketing spends, capacity decisions, overtime, outsourcing, and capital requests across group companies. Dr. Rakesh Sinha was one of the operating leaders who lived it — from the P&L seat when EVA arrived, through nearly two decades running supply chain, manufacturing, and operations on it. This is his story: how the number arrived, how it changed daily decisions, what it took to hold — and what happened when attention drifted.
What you’ll hear
- How EVA arrived: the Stern Stewart engagement, the leadership conviction it took, and what changed in the first year across the group’s companies.
- The operating floor: how promotions, capacity, overtime, outsourcing, and capex were scored on delta-EVA with marginal costing — decisions by people who never opened a finance textbook.
- Holding the number: incentives that made EVA personal, communicating an EVA story to an EBITDA-minded investor community, and why discipline — not arithmetic — is the hard part.
- The drift and the lesson: what happened as new leaders arrived with old metrics — and what any company adopting an economic-profit discipline should learn from it.
The hour
Speakers
Dr. Rakesh Sinha — Speaker
Dr. Rakesh Sinha spent 39 years at the Godrej group, holding operating leadership seats across marketing, operations, supply chain, manufacturing, and IT — including a decade as Global Head of Supply Chain, Manufacturing, and IT for Godrej Consumer Products. He was in the P&L seat when the group adopted Economic Value Added in FY2001–02, and spent the next eighteen years running operating decisions — promotions, capacity, sourcing, capital — on the discipline of economic profit. Today he advises and teaches across the supply chain and operations community in India and globally, and serves as Advisor — Operating Economics (EVA) on VYAN’s Board of Advisors.
Ashutosh Bansal — Moderator
Ashutosh Bansal is the Founder and CEO of VYAN, the System of Intelligence for enterprise decision-making. VYAN co-determines resilient decision policies — one commitment optimized across thousands of futures, scored in the economic terms a CFO recognizes. Its thesis: plans break, policies hold. Before VYAN, Ashutosh spent 31 years in enterprise supply chain — building and leading supply chain transformation practices at PwC and IBM, then serving as High-Tech Industry Leader at SAP — and founded GitaCloud, VYAN’s implementation partner.
Who should attend
CEOs, CFOs, COOs, CSCOs, and CIOs; supply chain, operations, and FP&A leaders; anyone who has tried to make a financial metric survive contact with operating reality.
One hour. One operator. The most honest account you’ll hear of what it takes to run a company on economic profit.